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In 2012, for example, only 65% ​​of companies had their own online store, a rate that approached 100% in successive editions of the study. Likewise, in the 2016 barometer, 48% of companies pointed out that having a presence on the Internet mainly allowed them usa phone list to reinforce their brand image, As online fashion distribution has become more widespread, business concerns have shifted to something else. For example, in the latest edition of the Barometer, 86% of companies say they have adapted their processes to omnichannel, something that has become a consumer requirement.

 

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